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2023 Toyota Prius Prime

Starting at$33,445 SPECS

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The 2023 Toyota Prius Prime is the latest version of Toyota's plug-in hybrid electric vehicle. It is available in two trim levels: SE and XSE. Both trims come standard with a 1.8-liter four-cylinder engine and a pair of electric motors. The SE trim has a combined output of 121 horsepower, while the XSE trim has a combined output of 134 horsepower. The Prius Prime has an all-electric range of up to 55 miles, and it can achieve up to 133 mpg in combined city/highway driving. The Prius Prime comes standard with a variety of features, including a 12.1-inch touchscreen infotainment system, a JBL premium audio system, and Toyota's Safety Sense 2.5+ suite of driver-assist features.

Pricing and Which One to Buy

The price of the 2023 Prius Prime starts at $33,445 and goes up to $33,445 depending on the trim and options.

Prius Prime SE (Natl) $33,445

Prius Prime XSE (Natl) $36,695

Prius Prime XSE Premium (Natl) $40,265

Power

The 2023 Toyota Prius Prime features a hybrid powertrain that combines a 1.8-liter 4-cylinder engine with two electric motors. The gasoline engine produces 95 horsepower and 105 lb-ft of torque, while the electric motors provide an additional 71 horsepower and 121 lb-ft. The Prime has a continuously variable transmission (CVT) that sends power to the front wheels. In terms of performance, the Prius Prime accelerates from 0-60 mph in 9.8 seconds and has a top speed of 112 mph. It also has an EPA-estimated fuel economy of 54 mpg in hybrid mode and 133 MPGe in electric mode, with an all-electric range of up to 25 miles.

Interior Comfort and Cargo

The 2023 Toyota Prius Prime's interior offers a comfortable and modern cabin with ample space for passengers and cargo. The front seats provide good support and visibility, while the rear seats offer plenty of legroom and headroom. The cabin is well-insulated, so road and wind noise are kept to a minimum. The Prius Prime's cargo area is surprisingly spacious, with 19.8 cubic feet of space behind the rear seats and 44.5 cubic feet with the seats folded down. The cargo area is also well-shaped, so it's easy to load and unload items.

Infotainment Safety Warranty

The 2023 Toyota Prius Prime boasts a comprehensive suite of safety and driver-assistance features, including Toyota Safety Sense 2.5+ with Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, and Full-Speed Range Dynamic Radar Cruise Control. Advanced features like Blind Spot Monitor with Rear Cross-Traffic Alert, Front and Rear Parking Assist with Automatic Braking, and Rear Cross-Traffic Braking further enhance safety.

The Prius Prime is covered by Toyota's 3-year/36,000-mile basic warranty, 5-year/60,000-mile powertrain warranty, and 8-year/100,000-mile hybrid battery warranty. ToyotaCare provides complimentary scheduled maintenance for the first 2 years or 25,000 miles.

Inside, the Prius Prime offers a user-friendly infotainment system with an 8-inch touchscreen, Apple CarPlay and Android Auto integration, and SiriusXM satellite radio. Advanced features like Amazon Alexa compatibility, Wi-Fi Connect, and Remote Connect allow for seamless connectivity and remote access to vehicle functions.

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